The Advertising Effect on Adolescents in Saudi Arabia Essay

The Advertising Effect on Adolescents in Saudi Arabia - Essay ExampleThe availability and effect of modern media, curiously from Western sources of production, such as television, movies, and music in Saudi Arabia will be reviewed from contemporary reports and placed in the context of wider social change movements such as the Arab Spring, democratization, and reform that seemingly threaten traditional set and identities in the Kingdom. The introduction of Western and modern values or identity constructs through and through commercial advertising will also be analyzed with reference to youth movements and new developments in the Saudi economy resulting from lifestyle pattern changes. The frugal and social results of this process will be further related in context to the issues of globalization, democratization, and modernization as they portend a change in values in Saudi Arabian culture. The emphasis of this study will be in analyzing the effect of advertising on Saudi adolescent s particularly, as this is psychologically when the just about important aspects of personal character definition are formed, and socially this represents the time period when human individuals are most open to experimentation with patterns of identity, character, and personality formation.The look for methodology of this essay will include a comparison of research into adolescent identity structures and behavior in the U.S. and the Kingdom of Saudi Arabia in holy order to determine the similarities and differences between the two experiences both subjectively and objectively. Rather than assuming that Saudi and American youth culture will develop on the alike patterns of expression.